by Lewis Robinson
Everyone loves going to the movies! Even in the midst of a booming digital age when you can watch pretty much anything you want on your phone, people still throng to the movie theatre. Why? There are a lot of complicated psychological explanations for this behavior, but basically, people want a group event. Human beings are communal creatures after all. Your local movie theatre is in no danger of going out of business. People will always want to share the opening of the next big blockbuster with a crowd. But if you think all those ticket sales are what translates to big money for a theatre, you'd be wrong.
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